I have debated my recent blog updates. Cur¬≠rently, I am try¬≠ing to bal¬≠ance many blogs and have not updated this blog near enough.
Please check out: http://ktmel.posterous.com/ for updates and cur¬≠rent¬†posts.
This blog has great poten¬≠tial and our Con¬≠nec¬≠tions Team at Engauge may come back to it in the future.
This week¬≠end I received my iPhone 4S! This device¬†con¬≠tin¬≠ues¬†to amaze me every¬≠day. I espe¬≠cially love uti¬≠liz¬≠ing¬†the social shar¬≠ing inte¬≠gra¬≠tion on the new oper¬≠at¬≠ing system.
Apple‚Äôs iOS 5 oper¬≠at¬≠ing sys¬≠tem is bridg¬≠ing the gap in mobile social shar¬≠ing and chan¬≠nel inte¬≠gra¬≠tion, which I wrote about here.
The iOS 5 social shar¬≠ing inte¬≠gra¬≠tion is now enabling users to seam¬≠lessly¬†share con¬≠tent on mul¬≠ti¬≠ple plat¬≠forms via their mobile devices. These mobile tech¬≠nol¬≠ogy updates are truly mak¬≠ing mobile more and more of an umbrella chan¬≠nel.
Twit¬≠ter ¬†posted about the social integration:
Sim¬≠ply enter your Twit¬≠ter login infor¬≠ma¬≠tion into on your iPhone, iPad or iPod touch, and you‚Äôll always be con¬≠nected to your Twit¬≠ter account. This means you can tweet directly from Apple apps like Cam¬≠era, Maps, Pho¬≠tos, Safari and YouTube, along with third party apps, such as¬†Chomp, ¬†Flip¬≠board, ¬†Liv¬≠ing¬≠So¬≠cial, ¬†Insta¬≠gram, ¬†Mad¬≠Pad, ¬†Pop¬≠Sugar, ¬†Showyou,¬†Sound¬≠Track¬≠ing¬†and Zynga‚Äôs Words with Friends.
Mobile Com¬≠merce Daily¬†high¬≠lighted Liv¬≠ing¬≠So¬≠cial‚Äôs¬†mobile appli¬≠ca¬≠tion enhanced by the iOS 5 Twit¬≠ter inte¬≠gra¬≠tion. Liv¬≠ing¬≠So¬≠cial con¬≠sumers can use the mobile app to find and share free deals with¬†easy!
With the iOS 5 inte¬≠gra¬≠tion, it‚Äôs a lot eas¬≠ier to tweet our offers and deals,‚ÄĚ Bren¬≠dan Lewis, direc¬≠tor of cor¬≠po¬≠rate com¬≠mu¬≠ni¬≠ca¬≠tions at LivingSocial,¬†said. ‚ÄúThe Twit¬≠ter but¬≠ton comes up and you can get the word out to followers.
The iOS 5 inte¬≠gra¬≠tion is great from brand and con¬≠sumers, but also for devel¬≠op¬≠ers! ¬†Work¬≠ing directly with Twit¬≠ter sig¬≠nif¬≠i¬≠cantly cut down mobile social shar¬≠ing devel¬≠op¬≠ment¬†time.
The issues with¬†sharing‚Ä¶lies¬†par¬≠tially¬†on the devel¬≠op¬≠ers that are imple¬≠ment¬≠ing the shares and par¬≠tially on the social inter¬≠faces in gen¬≠eral (twit¬≠ter,¬†g+).¬†The ‚Äúsign in‚ÄĚ road block is inevitable with any third party inte¬≠gra¬≠tion for obvi¬≠ous rea¬≠sons. If you are already signed in and they know you are that step is skipped.
Well, in response to Jared‚Äôs com¬≠ment ‚ÄĒ iOS 5 has solved the chal¬≠lenge of devel¬≠op¬≠ers¬†imple¬≠ment¬≠ing the sharing¬†capabilities!
The iOS 5 social inte¬≠gra¬≠tion shows that mobile is only becom¬≠ing more and more sig¬≠nif¬≠i¬≠cant in the com¬≠mu¬≠ni¬≠ca¬≠tion eco-system.
What is the mar¬≠ket¬≠ing take¬≠away? When posi¬≠tion¬≠ing and devel¬≠op¬≠ing brands, cam¬≠paigns and pro¬≠mo¬≠tions ‚ÄĒ make sure you think through all the pos¬≠si¬≠ble ways, times, loca¬≠tions and plat¬≠forms in which indi¬≠vid¬≠u¬≠als will want to con¬≠sume and share con¬≠tent about your¬†brand.¬†
I look for¬≠ward to see¬≠ing the future of mobile integration!
Note: Apps are also includ¬≠ing other social plat¬≠form inte¬≠gra¬≠tion. The Bible.is app allows users to allow Face¬≠book access to the app for easy shar¬≠ing to Face¬≠book as well as Twitter!
- Thanks to iOS 5, Twit¬≠ter Has Tripled Its Daily Sign-Ups (readwriteweb.com)
- How Twit¬≠ter Inte¬≠grates With iOS 5 (mashable.com)
- Dick Cos¬≠tolo: Twit¬≠ter signups via iOS devices have tripled since iOS 5‚Ä≤s launch (thenextweb.com)
Inte¬≠gra¬≠tion and con¬≠tent aggre¬≠ga¬≠tion is huge topic of con¬≠ver¬≠sa¬≠tion through¬≠out mul¬≠ti¬≠ple industries.
Why is every¬≠one talk¬≠ing about integration?
The answer is sim¬≠ple. Inte¬≠gra¬≠tion is¬†nec¬≠es¬≠sary¬†because of the increas¬≠ing com¬≠plex¬≠ity and vol¬≠ume of con¬≠tent. Not only is con¬≠tent increas¬≠ing, but there are also new plat¬≠forms and tools pop¬≠ping up everyday.
I‚Äôve noticed a recent trend of new plat¬≠forms launch¬≠ing with the intent of sim¬≠pli¬≠fy¬≠ing the chaos and cut¬≠ting through the clutter.
Cir¬≠cleMe aims to help indi¬≠vid¬≠u¬≠als col¬≠lect their likes across a broad range of cat¬≠e¬≠gories in one place. I loved the con¬≠cept of the plat¬≠form after read¬≠ing the Mash¬≠able post. I had hopes of Cir¬≠cleMe inte¬≠grat¬≠ing and pos¬≠si¬≠bly sim¬≠ply¬≠ing my dig¬≠i¬≠tal presence.
Below are my thoughts after sign¬≠ing up and play¬≠ing around with the platform:
- Cir¬≠cleMe is very visu¬≠ally stimulating.
- The ‚Äúinte¬≠gra¬≠tion‚ÄĚ aspect requires a lot of user effort, but Cir¬≠cleMe wants users to have this control.
- Cir¬≠cleMe wants to users to ‚Äúdig¬≠i¬≠tal ren¬≠der of your likes in a classy, cus¬≠tomiz¬≠able profile.‚ÄĚ
- I love the look and feel; how¬≠ever, I am sure if I will have long-term engage¬≠ment with the plat¬≠form. We‚Äôll¬†see!
- My co-worker, Drew Hawkins, and I dis¬≠cussed the plat¬≠form as a ‚Äúdata mine‚ÄĚ for mar¬≠keters. The ‚Äúlike‚ÄĚ data would give us bet¬≠ter insight into con¬≠sumers‚Äô true and valu¬≠able ‚Äúlikes.‚ÄĚ
- Cir¬≠cleMe beta cur¬≠rently only imports ‚Äúlikes‚ÄĚ from Face¬≠book, Foursquare and Net¬≠flix. I am sure they have plans of adding addi¬≠tional plat¬≠forms in the future. Drew men¬≠tioned that they might want to inte¬≠grate a few plat¬≠form cor¬≠rectly before adding the masses of many dif¬≠fer¬≠ent platforms.
- I am curi¬≠ous to see if peo¬≠ple will jump on this plat¬≠form in attempts to orga¬≠nize the rest of their dig¬≠i¬≠tal¬†lives.
If indi¬≠vid¬≠u¬≠als do begin¬≠ning to par¬≠tic¬≠pate on Cir¬≠cleMe‚Ä¶ how will brands and¬≠mar¬≠keters lever¬≠age this content¬†aggregator?
Inte¬≠gra¬≠tion and con¬≠tent col¬≠lec¬≠tion is becom¬≠ing more and more rel¬≠e¬≠vant as con¬≠sumers are over¬≠whelmed by var¬≠i¬≠ous platforms/channels. There is not a sin¬≠gle plat¬≠form that brands and mar¬≠keters can nar¬≠row their focus on because con¬≠sumers are con¬≠strained to spe¬≠cific platform.
The les¬≠son: Con¬≠sumers are look¬≠ing for ways to con¬≠nect the dots and sim¬≠ply their¬†lives.
The ques¬≠tion: How will your brand and/or prod¬≠uct help sim¬≠ply lives and con¬≠nect the¬†dots?
I‚Äôve included screen¬≠shots of my Cir¬≠cleMe expe¬≠ri¬≠ence below. Feel free to check it out your¬≠self. I would love to know your thoughts!
Tum¬≠blr, a social blog¬≠ging plat¬≠form, launched in 2007. My first blog post on Tum¬≠blr was Novem¬≠ber 25, 2009. I began using the blog¬≠ging plat¬≠form sim¬≠ply to learn and grad¬≠u¬≠ally built a theme around my per¬≠sonal blog; how¬≠ever, I only knew a few other friends using the plat¬≠form at the¬†time.
Three years later, my per¬≠sonal blog theme has changed, but the more impor¬≠tant fact is that the plat¬≠form has grown by leaps and bounds. eMar¬≠keter and The Nielsen Com¬≠pany have recently pub¬≠lished reports stat¬≠ing that Tum¬≠blr expe¬≠ri¬≠enced 183% growth in just one year (May 2010 ‚ÄĒ May 2011). Accord¬≠ing to Mash¬≠able, Tum¬≠blr is now a more estab¬≠lished blog¬≠ging site than Word¬≠Press in num¬≠ber of blogs hosted (29 mil¬≠lion blogs as of Sep¬≠tem¬≠ber¬†2011).
I recently gath¬≠ered together¬†Engauge‚Äôs Dig¬≠i¬≠tal Inno¬≠va¬≠tion Group to dis¬≠cuss and brain¬≠storm the growth and use of Tum¬≠blr for indi¬≠vid¬≠u¬≠als as well as brands. We have been div¬≠ing deep into the world of Tum¬≠blr and even cre¬≠ated a pri¬≠vate Tum¬≠blr blog to house all of our research.
Tum¬≠blr is chang¬≠ing the way peo¬≠ple blog by adding social shara¬≠bil¬≠ity within an easy-to-use web and mobile interface.¬†The social fea¬≠tures of Tum¬≠blr make blog¬≠gers more aware of their audi¬≠ence. Blog¬≠gers have been able to track URL vis¬≠its on many other blog¬≠ging plat¬≠form; how¬≠ever, Tum¬≠blr specif¬≠i¬≠cally noti¬≠fies users when other users fol¬≠low, reblog, like or com¬≠ment on their¬†posts.
Tum¬≠blr is not only mak¬≠ing a huge impact on the blog world, but¬†the plat¬≠form is also an impor¬≠tant piece of the over¬≠all mar¬≠ket¬≠ing¬†mix.
Social shar¬≠ing inte¬≠gra¬≠tion is an impor¬≠tant ele¬≠ment in the over¬≠all mar¬≠ket¬≠ing mix because it allows indi¬≠vid¬≠u¬≠als to eas¬≠ily share con¬≠tent to the platform(s) of their choice. I know that I am more likely to share con¬≠tent if it means I sim¬≠ply click a few buttons.
Try it out on with this blog. I updated the social shar¬≠ing with a Tum¬≠blr but¬≠ton (see the top and bot¬≠tom of this¬†post).
So how is Tum¬≠blr chang¬≠ing the mar¬≠ket¬≠ing¬†mix?
Tum¬≠blr is another plat¬≠form to take into¬†con¬≠sid¬≠er¬≠a¬≠tion when mar¬≠ket¬≠ing a brand or build¬≠ing a campaign.
Should your brand jump on Tum¬≠blr just because ‚Äúevery¬≠one else is doing¬†it?‚ÄĚ
Not¬†nec¬≠es¬≠sar¬≠ily. Plat¬≠forms and tools, such as Tum¬≠blr, are not the core of mar¬≠ket¬≠ing. The core of mar¬≠ket¬≠ing is con¬≠sumers ‚ÄĒ focus¬≠ing on indi¬≠vid¬≠u¬≠als and how to best com¬≠mu¬≠ni¬≠ca¬≠tion with them. Mar¬≠keters need to research their tar¬≠get audience(s) and goals before jump on any plat¬≠form includ¬≠ing Tumblr.
It is very impor¬≠tant to back away from the fancy tools and focus on strat¬≠egy. You can use all the fancy tools in the world, but you will not get any¬≠where with¬≠out thought¬≠ful strategy.
Below are a few recent exam¬≠ples of brands using Tumblr:
- Tar¬≠get high¬≠lighted by Busi¬≠ness 2 Community¬†
- Oscar de la Renta high¬≠lighted by Mash¬≠able
- 60 Brands Using Tum¬≠blr by Social Fresh
This week¬≠end I attended a Social Media Inte¬≠gra¬≠tion con¬≠fer¬≠ence #SMIATL. The speak¬≠ers cov¬≠ered top¬≠ics from cross-channel ana¬≠lyt¬≠ics to¬†blog¬≠ging to search + social. I love attend¬≠ing con¬≠fer¬≠ences because they breed learn¬≠ing and pro¬≠vide insight and per¬≠spec¬≠tive¬†from bril¬≠liant individuals.
The con¬≠fer¬≠ence was great; how¬≠ever, there was a large com¬≠po¬≠nent miss¬≠ing from the social media inte¬≠gra¬≠tion. The miss¬≠ing com¬≠po¬≠nent was MOBILE. Some of the ses¬≠sions men¬≠tioned mobile, but it was glossed over at¬†best.
I dis¬≠cussed my inter¬≠est in mobile and social shar¬≠ing inte¬≠gra¬≠tion with¬†Mack Col¬≠lier¬†dur¬≠ing an after¬≠noon lunch. Mack is a great well-known social media strate¬≠gist, con¬≠sult, speaker and founder of¬†#Blogchat, the largest Twit¬≠ter Chat on the inter¬≠net, where thou¬≠sands of peo¬≠ple meet each Sun¬≠day night on Twit¬≠ter to dis¬≠cuss a dif¬≠fer¬≠ent blog¬≠ging¬†topic.
I was specif¬≠i¬≠cally inter¬≠ested in find¬≠ing out how Mack thought his blog read¬≠ers would share posts as more and more read¬≠ers access blogs on their mobile phones.
Mobile is being called the ‚Äúglue‚ÄĚ of the mar¬≠ket¬≠ing mix and mar¬≠keters are focus¬≠ing on opti¬≠miz¬≠ing email, web¬≠sites and social pages for mobile devices.
Where does social shar¬≠ing come into the mobile mix?
I am a huge user of¬†social shar¬≠ing¬†but¬≠tons on web¬≠sites and blogs on my browser. I want the same sim¬≠ple shar¬≠ing capa¬≠bil¬≠i¬≠ties on my¬†phone!
Two weeks ago, I posted¬†an update on the Google +1 but¬≠ton arriv¬≠ing on the mobile web.
I went to the¬†Mash¬≠able arti¬≠cle¬†on my iPhone to expe¬≠ri¬≠ence the mobile social sharing.
Below is a view of my expe¬≠ri¬≠ence with the mobile Google +1 but¬≠ton.
It was great to be able to sim¬≠ply tap the but¬≠ton on my iPhone; how¬≠ever, I was road blocked when I had to sign into my Google account to share. Also, I was not able to use +snip¬≠pets and did not see inline anno¬≠ta¬≠tions.
The Mash¬≠able arti¬≠cle also gave me the option of tweet¬≠ing to social the arti¬≠cle while on my iPhone.
Below is a view of my expe¬≠ri¬≠ence with the mobile Tweet button.
The mobile Tweet but¬≠ton on my iPhone proved to have even more steps than Google +1.
- I had to select which Twit¬≠ter appli¬≠ca¬≠tion I preferred.
- Log into Twitter.
- The final auto-tweet didn‚Äôt even make¬†sense!
Note: Dif¬≠fer¬≠ent web¬≠sites and blogs are imple¬≠ment¬≠ing social shar¬≠ing in var¬≠i¬≠ous ways. The two expe¬≠ri¬≠ences I high¬≠lighted above were spe¬≠cific to Mash¬≠able; how¬≠ever, other web¬≠sites are imple¬≠ment¬≠ing mobile social shar¬≠ing differently.
Another exam¬≠ple of mobile social shar¬≠ing is this blog¬†post.
This blog post is on Word¬≠Press, which has an easy option for mobile opti¬≠miza¬≠tion includ¬≠ing social shar¬≠ing links.¬†When read¬≠ers view this blog post on a mobile device, it should look like the screen¬≠shots below.¬†Notice that the social shar¬≠ing but¬≠tons are much dif¬≠fer¬≠ent than the Mash¬≠able article‚Äôs social shar¬≠ing options.
If I did not opti¬≠mize this blog for mobile then it would look like the screen¬≠shot¬†below.
Notice that the ‚Äúmobile theme‚ÄĚ is turned off. Word¬≠Press allows read¬≠ers to decided if they pre¬≠fer to view the mobile ver¬≠sion of the blog or the reg¬≠u¬≠lar web version.
Com¬≠pa¬≠nies, brands and indi¬≠vid¬≠u¬≠als must always take the view point of ¬†their audience(s) in order to pro¬≠vide the best experience.
Soci¬≠ety is becom¬≠ing more and more mobile; there¬≠fore, being consumer/audience focused includes think¬≠ing about how your con¬≠tent will be con¬≠sumed via mobile.
Don‚Äôt for¬≠get: Test¬≠ing and refine¬≠ment are also very impor¬≠tant in this quickly chang¬≠ing¬†space.read more